Marketing

4 Marketing Ideas for When You’re Stuck in a Rut

For businesses in today’s competitive industry, coming up with new and innovative marketing ideas can often be tricky. If you’re a business owner, manager, or marketing specialist, finding new ways to market your company or the company which you work for is often absolutely essential to its success. But, what do you do when you’re running out of ideas for marketing your company? If you’re in a situation where nothing seems to be working that well but you’re still using the same ideas over and over again, it’s time to come up with some fresh marketing techniques and campaigns. We’ve put together a list of unique, fun and effective marketing tips and tricks that you could use to effectively spread the word about your company.

Marketing Ideas

Social Media Marketing

Every good marketer knows that social media marketing is crucial in today’s digital age, but there are many ways in which you can use social media sites such as Facebook, Twitter, and Instagram to your advantage. A simple and effective way to use social media for effective marketing is to get involved with ‘trends’, for example various hashtags, sharing memes, and generally participating in the community and staying up to date. Making sure to do this on a regular basis is absolutely vital to your marketing campaigns and can make all the difference when it comes to your results.

Video Marketing

Video marketing is another form of marketing and advertisement that’s getting more and more popular, however, if you’re considering using video as a part of your marketing campaign, it’s vital to understand how to do so in a manner which is unique and will catch the attention of your target market. Using video marketing does not often come cheap, which is why it’s important to come up with video ideas that are going to have a good effect. For example, you could use real-life customers to make an advertisement, create unique and fun reviews of your products and services, or simply make eye-catching and engaging videos, such as these by Sun Bingo.

Offline Marketing

Although online marketing is definitely essential to businesses today and is the main type of marketing used by companies all over the world, getting out on the streets and using the old, traditional methods of offline marketing which worked so well for many companies decades ago can be just as effective today. Although you’ll most likely need to incorporate online marketing into your offline marketing efforts, for example printing your website address or social media page on your flyers and business cards, it can be an awesome way to get conversations started that simply wouldn’t happen online.

Sponsorships

Finding unusual sponsorship ideas, both online and offline, can definitely be one of the best ways to help to put your business on the map and improve your marketing and advertisement campaigns. Sponsoring sports teams in your local area, for example, can help you to grow your business locally and raise awareness of your brand and what it can offer to potential customers. When it comes to finding other companies or organisations to sponsor, it’s important to think creatively and ‘outside of the box’ in order to ensure that you stand out and maximise the effects of your campaign.

When it comes to thinking of new, innovative, unique and effective marketing ideas, it can certainly be easy to get stuck in a rut. However, by thinking creatively when it comes to the usual marketing routes such as social media or video marketing, going back to basics with offline marketing and even getting involved with other organisations, you can strengthen your outreach.

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