Every customer that you manage to get hold of is hugely important to the current and future success of your company. Yet, it is very common for companies to lose valuable customers through making incredibly silly mistakes.
If you want your business to flourish then the following are a few of the errors you will want to avoid at all costs. Which of them have you been guilty of committing in the past?
Getting Their Details Wrong
One thing you definitely don’t want to do is lose customers due to getting their basic details wrong. Sending out a letter with the wrong name or trying to send a letter to the wrong address are errors that are virtually guaranteed to lose you the person’s custom.
Avoiding this type of problem isn’t impossible, of course. You need to start by taking the time to not make any mistakes, while you can also use a postcode finder to double check that you have the address completely right.
There is really no excuse for making mistakes of this type but you will probably want to cleanse your database regularly to make sure that you keep a close eye on how things are going. Any database can slowly slip off track over time if you don’t pay enough attention to it.
Equally, if you notice that you are getting a lot of letters returned then you will definitely want to use a postcode lookup facility to see where you are going wrong. By doing this you can feel confident that you are showing a professional image in this respect.
Concentrating Too Much on New Customers
It is easy to get caught up in the thrill of chasing new customers and forget about your existing clients. Clearly, the ideal approach is to strike a balance that sees you bring in new clients while looking after your existing ones well too.
It is vital that you keep on bringing in new customers but you certainly don’t want to forget all about those who are already doing business with you. This means that you need to put a lot of effort in making your existing customers feel as loved and wanted as the ones you are trying to attract for the first time.
It is a great thrill to land a new customer but you should feel the same buzz from a customer renewing or coming back to you again as well. Once you find the pleasure in retaining existing customers being successful will be a lot easier.
Forgetting Why They Chose You in the First Place
At the very start of your business you were probably very well aware of your main selling point that caused people to choose you over your rivals. However, over time it can be easy to forget all about this.
Whether it is a low price, great service or something else, you need to keep on stocking to the principles that made you successful in the first place. Of course, innovating is fantastic but you don’t ever want to lose sight of the top reasons why you have attracted customers before now.
If you keep doing the good things that you have always done then you can add new processes and products while retaining the solid base that has got you to where you are just now. Don’t lost sight of the fact that people choose for a very good reason.
If you aren’t sure what your strong points are then it pays to do some research and find out what you shouldn’t be thinking of changing in the future.
Not Keeping your Best Staff
You certainly shouldn’t under-estimate the power of having quality, experienced staff in your team. Great team members could make all the difference between keeping your customers happy and losing them.
Because of this, you will want to make sure that you reward them and treat them well enough to keep them on board. A high turnover of staff might not seem like a big deal but it could put the brakes on your progress if you lose too many important members of staff.
As well as the financial side of things, it is also important to pay attention to the way that you make them feel valued in other ways. Take care to give them a comfortable working environment and try to help them develop their skills over time too.
If you can avoid these silly but very common mistakes then you have a far better chance of taking your business in the direction that you want it to go in from now on.