A product demonstration is an important marketing situation when a product is demonstrated to potential customers. The goal of this is to show the customer how the product works and what benefits it has to offer. Ideally, the customer will be impressed by the product and will decide to make a purchase. Sometimes products are offered as free samples during these demonstrations, which can be another way to entice the customer to purchase the product.
When you are doing a product demonstration, how can you make sure that it is as effective as possible? Here are some important tips you can keep in mind.
Not Choosing the Right Host
The person that you choose to host the public product demonstration is the face that everyone will associate with your product, so it is important to choose carefully. This is why it is a great idea to hire a professional field sales company, because the person that is giving the demonstration will be professional and able to conduct themselves in a way that makes your product look great. An unprofessional host will make a bad impression and people will associate that with your product.
A good quality representative from a field sales company or product demonstration agency will have a good appearance, will be friendly and outgoing, can memorize the information about the product, will have attention to details and has very strong sales skills. They should speak to everyone and invite them to participate in the demo and be able to cheerfully accept when they are rejected or ignored. They will need to be able to keep a conversation going, even with several people at once, and be able to explain all features and options in the product.
Not Making Your Display Appealing
In field marketing it is important to have a visually appealing display, as this is what is going to entice people to want to stop and sample your product. The display should be in an effective location in the store, in an area of high traffic so it has a good chance of being seen. It should have eye catching graphics and a pleasing design that is appealing to the eye. You will also want to put together promotional materials such as educational flyers about your product. You can also use the other senses to make your display appealing. The aroma of freshly brewed coffee or the sound of popcorn popping can lure people over to your booth.
Not Thinking About the Schedule
It is also crucial to think about when you will be having your product demonstration. The timing will make a difference when it comes to whether or not people are interested. For example, a chilly winter evening is the perfect time to offer samples of a new brand of hot chocolate. A sunny afternoon is the wrong time – but samples of ice cream might go over better instead. Schedule during busy times when the shopping center or grocery store will be full. Also, think about the time of year. Sample practical, fun and easy products for kids right before the back to school season and do demonstrations of romantically themed products before Valentine’s Day – for example.
Not Including a Call to Action
So, someone has sampled your product and they enjoyed it. What do you want them to do next? Make sure that they take action rather than just saying “Thanks” and walking away from the product demonstration booth. You can have a coupon to give them for a discount on the product, ask them for their email for a mailing list or give them a take-away sample to share with their friends. You can also have stacks of the product available so that they can take one right away and put it in their shopping trolley. While you have their attention you want to get them thinking about buying the product, don’t let them just walk away!
These are just a few of the things that you should avoid when you are doing a product demonstration. If you can avoid these things, you will have a much more successful product demonstration that will get customers intrigued about what you have to offer.